What does “% Daily Value” mean on a food label?

The % Daily Value is the percentage of a nutrient that one serving of the product contributes toward the daily recommended amount.

For example:
There is 1 gram of fiber in one serving of this product.

One gram of fiber provides 4% of the daily recommended amount of fiber.

% Daily Values are based on a 2,000 calorie diet.

• If you eat less than 2,000 calories a day, this product will contribute more than 4% of fiber toward the daily recommended amount.
• If you eat more than 2,000 calories, this product will contribute less than 4% of fiber toward the daily recommended amount.