The only purpose of a weight loss ad is to convince you and others to buy a product so that the manufacturer can make a profit.
Marketers of weight loss supplements do not have to prove to you or anyone that the claims about the product are true.
Marketers do not have to prove to your or anyone that the experience and qualifications of anyone endorsing the product are accurate.
Many weight loss ads use “before and after” photos to sell their product.
At the bottom of every ad, you’ll find a disclaimer. The most common disclaimer states that the results being promoted are not typical and/or the only way to achieve the results are with consistent exercise and nutrition changes.
About the Author
FitnessforWeightLoss.com was created by Stephanie Averkamp, a recognized health and fitness professional and sole-author of the content on this website. Stephanie's approach to weight loss emphasizes making small, realistic, and permanent lifestyle changes. Read more...
Our Approach: Short-term solutions (like dieting) are unrealistic and ineffective because at some point they end. As soon as a diet or program ends, so do the results. Permanent weight loss is a journey; it's not a race or competition and there is no finish line. Read more...